Don Jose Ruiz

Author & Speaker

don Jose Ruiz

Imagine a young boy, Jose, born in the throbbing heart of Mexico City, only to grow up amidst the vibrant chaos of Tijuana. His life is an enchanting tale entwined with a deep lineage of wisdom and understanding. Guided by the stalwarts of his family, his father, his mother, and his grandmother Sarita, alongside several Naguals or spiritual guides, Jose embarks on a spiritual journey beyond the ordinary.

Through the masterful teachings of his mentors and an uncanny synchronicity of life experiences, Jose encounters “silent knowledge” – an ability to perceive the world in its purest form, without any stories or preconceived notions.

But life, with its bittersweet symphony, struck him hard in his early twenties when he lost his sight. Instead of breaking down, Jose surrendered to this challenge, leaning into the soft whispers of his inner wisdom and integrity. He learned to dance to the rhythms of different perspectives and found the courage to understand that nothing in life is personal.

Jose’s story takes a miraculous turn when he regains his sight through a harmonious blend of his steadfast faith and the wonders of modern medicine. This extraordinary journey gave him a profound understanding of faith, love, gratitude, and humility. It led him to a rejuvenated love and gratitude for life and brought him to a state of pure bliss.

Like his father, Jose dedicated his life to translating ancient Toltec wisdom into practical, relatable life concepts that inspire personal transformation through truth, love, and common sense. His teachings have made ripples worldwide, from the United States to the pyramids of Teotihuacan, Palenque, Tulum, and Coba.

In an exciting collaboration with his father, Jose penned a fresh perspective on their teachings through their new book, The Fifth Agreement. This compelling sequel to The Four Agreements propels us towards a deeper understanding of the Self, helping us rediscover the authenticity we were born with and ultimately reminding us of the most magnificent gift we can give ourselves – the freedom to be authentic.

From the vibrant streets of Mexico to the worldwide stage, José’s journey is a testament to the power of resilience, surrender, and the transformational power of wisdom, reminding us of life’s boundless possibilities.

Upcoming Events with Don Jose Ruiz

  • SOLD OUT – The House of the Art of Dreams – Las Vegas

    SOLD OUT – The House of the Art of Dreams – Las Vegas

    December 13, 2025

    Don Jose Ruiz / Jossay presents The House of the Art of Dreams An intimate, living journey into the dreaming mind “The House of the Art of Dreams” is a sacred invitation from Don Jose Ruiz / Jossay. He will share his wisdom from all his books, teachings, and traditions.From his Toltec roots to his…

  • Teotihuacan Power Journey

    Teotihuacan Power Journey

    May 21, 2026 – May 25, 2026

    Join us for this life-changing experience with these incredible Toltec Masters and learn the pathway to personal freedom in Teotihuacan!

Latest posts by Don Jose Ruiz

  • The Dream Journal

    The Dream Journal

    Don Jose Ruiz –

    Don Jose Ruiz, acclaimed author and motivational speaker, presents his first album: The Dream Journal. Bringing forth the wisdom of the Toltec tradition, the album is a journey of spoken-word story telling infused with rich musical undertones.

  • Teotihuacan Dawn of a New Dream

    Teotihuacan Dawn of a New Dream

    Don Jose Ruiz –

    January 2017.  Hello everybody!  We are happy to share with you some photos of our last retreat in Teotihuacan, Mexico. It is our signature retreat, and this time don Miguel, don Miguel Jr and don Jose where the ones who guided the group. On this retreat is where we apply and go deeper into understanding what…

  • don Jose Ruiz at A-Fest

    don Jose Ruiz at A-Fest

    Don Jose Ruiz –

    don Jose took part of A-Fest, a global non-profit, transformational event that brings together people who are driven to change the world. Here a few snaps of what happened in Cancun, Mexico this November.