don Jose Ruiz in Santa Barbara


September 7th, 2014.  On Saturday September 6th, don Jose visited Santa Barbara and had a lecture and book signing at Center of The Heart. As a third time visitor to this open hearted community, it felt like coming back home. Here are a few snaps of the evening.  

Getting started with the lecture.



Always great to meet friends.

Screen shot 2014-09-08 at 6.42.43 PM


Beautiful and inspiring people!


Here is to the photographer! IMG_9667

The family keeps expanding!



It was great to see my cousin and family.


Rev. Maryum, it's always great to be back in Santa Barbara.

photo 1


Again, the Toltec family keeps expanding!

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Signing Ripples of Wisdom.

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Can't wait to go back! Screen shot 2014-09-08 at 6.43.35 PM


New Book by don Jose Ruiz, coming out this October!


We are excited to share with you the next book from the Ruiz family! don Jose Ruiz will be releasing "My Good Friend the Rattlesnake. Stories of loss, truth, and transformation".

Here is a bit about the book:

San Diego resident, spiritual advisor and bestselling author don Jose Ruiz announces the release of his new book, "My GoodFriend the Rattlesnake: Stories of Loss, Truth, and Transformation."

A personal and candid account, "My Good Friend the Rattlesnake" describes don Jose's journey of self-discovery and transformation. As a teenager, don Jose became lost in the misery of drug addiction and spiraled into a pattern of self- destruction until the death of a dear friend woke him to the reality of his bad choices.

In a series of personal anecdotes, don Jose shares lessons learned from his painful experiences, gleaning from the wisdom of his father and from the traditions of swamis and shamans, and offers insights on how to discover your true and unique purpose in life.

"In my journey, I've traveled to many spiritual sites," says don Jose. "In India I studied with Master Swami Kaleshwar. He gave me his name and named me a Swami of my own tradition. In Peru, I got named by an Inca Master, don Jorge Delgado, 'The Eagle of the North.' I also got an invitation to be in the Elders Circle with the Quiroz and the Amazonian Shamans. I've been accepted by many traditions as a messenger to work alongside them and bring positivity to the world."

"My Good Friend the Rattlesnake," is available for pre-sale at, and

Good Friend Rattlesnake

Teotihuacan Retreat: Ripples of Wisdom

  This last June we had our annual summer Teotihuacan retreat. Here is a recap and some pictures of our wonderful time together, but first we would like to share with you what Raven's experience was, as a first time participant to any of our retreats.

"I knew that going to Teotihuacan was going to be a wonderful experience but I really didn't plan on it being as transformational as it was. I was giddy, excited, and full of stories I'd created about how the trip was going to progress. What I received was a journey of love. Literally the first day we go through lessons that break down those layers of fear, resentment, uncertainty and over the course of our time together we are able to rebuild ourselves into loving beings free of judgement and full of self love. I've been an avid reader of the knowledge The Ruiz family shares through their books, Facebook, and YouTube. However, my journey was pushed to the forefront when I traveled to Teotihuacan. Prior to this journey, I "spoke" of living The Four Agreements. Now I have the tools to quiet my mind, to recreate my story, and to live a full life filled with love. " -Raven Baca

This is our beautiful group photo!!



The Teotihuacan Sky.

teo sky

Photo by Raven Baca


don Miguel telling us how much we should love ourselves and how our body has always been there for us, and how we have to love this body.



don Miguel with Leigh and Cindy having lunch.


photo by: Leigh Burton


Our first exercise on the pyramid grounds.  This is what we call the Island of Safety.

When you are ready to let go, of what you need to get rid off, you step down and walk away.



Tetitla. A magical place to reflect and be at peace.


Sunday morning getting ready to climb the Pyramid of the Sun.



We had a funny encounter with a dog that wouldn't let go of Rosa, a participant of the retreat.



Once at the top, you have quite a view... Here you can see Judy.



Reidun and Trond, a wonderful couple that enjoyed the top of the pyramid.

You can see some hot air balloons on the background.



With the pyramid of the Moon as a background.

Teo Ripples

photo by: Christina Christou

don Jose with Gustavo and Alexis on the way to the grounds.

Jose, Gustavo, Alexis Teo

photo by: Leigh Burton

Saying our good-byes Monday morning.

teo good bye

photo by: Percilla Gurule


One last picture!


photo by: Pattie Serbus


It was a great trip as always. Great memories, and lots of new friends that will take back home a lighter and bigger heart to share with everyone. Can't wait for the next one!


New Book and CD is Out!


We are super excited because on October 8th, it was the release of a new book and meditation audio CD by my son, don Jose Ruiz.

This is how it looks!  Cedar Fort Publishing did such a great job on the cover design, it's very captivating and beautiful.

Here is a little snippet of the book:

October 8 , 2013 don Jose Ruiz,  New York Times best selling author and awareness guru will be releasing a new book called Ripples of Wisdom: Cultivating the Hidden Secrets of your Heart. Based on the ancient Toltec Wisdom and the teachings of his ancestors, don Jose has created a full color inspirational quote book packed with  spiritual wisdom and new, practical insights to inspire a life of serenity and fulfillment. With a collection of over 100 pages of elevating  messages and colorful and unique photography,  don Jose teaches you to free yourself from self-deceit, fear, and conflict and live without limits. Inspired by the popular quotes don Jose shares on his facebook fan page each week, the messages in this book will help you to create a life full of peace and wisdom. The perfect gift for yourself or a loved one. Open its pages and discover the hidden truths that will bring you closer to yourself and the world around you.


And a little description about the meditation CD:

The Toltecs are known as poets giving a message of positivity and beauty through story telling.
Seeing the beauty of life they reflect their hearts through their poems.
In these meditations you will experience the power of these stories, taking you into a place of awareness deep within.
Taking you away from your mind and bringing you closer to a place deep in your soul, where quiet peace resides.
A place where your heart is able to speak loud enough to over-power your thoughts and bring you closer to your truth so you can live your own personal freedom.
Enjoy 3 different meditations of awareness in this new audio version of don Jose's Ripples of Wisdom.


Get your copy today on